Covert Influence Technique For Online Marketing
The more that you read my posts on influence, you will naturally find yourself steadily selling more of your products and services.
Sounds plausible, doesn't it?
Of course it does.
Actually, the more you think about whether or not it is plausible, you increasingly find yourself agreeing on the topic more and more, which leads you to believe how simply and strategically your communication can be used to effectively influence your audience.
Now we're just having way too much fun, aren't we?
The More You “X,” The More You “Y” Language Pattern For Online Marketing
This language pattern is very similar to the Cause And Effect language pattern that we've covered in previous blog posts. You may remember that cause and effect is the linguistic structure of belief, and by using the language pattern you can actually instill belief into your audience.
The formula works the same as in cause and effect. X is a pace (idea verifiable by the senses or generally believed to be true) and Y is a lead (the idea you want your prospect to buy into or an action you wish them to take).
The power of this language pattern is that it softens our suggestions. It causes our audiences to assume they should do something rather than us directly stating it. This is precisely what we want. It is also cross contextual…this can be used in a boardroom, classroom, and in our case, online marketing.
That's enough theory. You have the foundation now. Let's have some fun with examples, shall we?
- The more that you follow the success of my health journey, the more you increasingly become aware of how powerfully these wonderful products could possibly make a difference in your own life.
- The more roadblocks that you continually face on your full time job, the more you'll realize how this opportunity could realistically be the positive change you've been hoping for.
- The more valuable information that you learn from my blog, naturally the more you feel compelled to share this high quality information with your social media audience. (I'm not asking you…I'm influencing!)
This is very powerful in print, but let's dive a little deeper to hear how powerful this is when used in video…I keep it short, I promise.