Profitable Story-Telling | Storylines
I need your opinion…
How well do you think a movie called “Finger Painting Grass Sculptures” would do at the box office?
I'm guessing that you image it would be a 100% flop…
Now, why is that?
Because no one cares. It doesn't engage the emotions of the viewers. It is “too” outside of the box and too counter-cultural of the social norm.
For stories to work and be profitable, they have to fit in a framework that is accepted by the masses. They must subscribe to the social norms of today. This still allows you to be creative with your marketing storytelling. This allows your creativity to have the greatest impact, and make you the most amount of money while having unbelievable fun.
Now, that we know there is an acceptable realm of storytelling (in order for your story to have the greatest impact) let's look at the major story lines for the marketing profession
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5 Major Marketing Story Lines:
Before and After stories work great with health and wellness, info products, or anything that enhances your skills and development.
“Before I got started on my 90 fitness and nutrition challenge I was lethargic, could barely get out of bed, and totally lacking confidence. But since I've gotten started, I've found that I have energy that won't quit, I greatly look forward to each and everyday, and I feel stronger than ever in all areas of life.”
Amazing Discovery stories dramatize finding your knight in shining armor just as you're completely down and out, and at rock bottom, but then your offer saved the day!
“I don't know what it was, but I just couldn't sleep. About six months ago, and around 2am when I made this amazing discovery of how to make money online. I was at my wits end, and then I watched this video. It explained to me…”
Telling Secrets is sexy. Who do you know that doesn't love a fat, juicy secret? NO ONE…
“They told me that I must absolutely keep this on the down low…however, after tonight's webinar I'll be hosting a private call because I have to get this off my chest. There is something that you must know and these secrets could totally change your life…”
3rd Person Testimonials are using the stories of another person to share the benefit of the benefit of your products/services.
“Let me tell you about Bob. When I first me him, he had been online for a short while, and he was wasting his time with useless scripts and spamming Facebook groups looking for new customers. He was about to give up, and just stick with is lifeless 9-5 job. Now, since we have gotten him started with the 30-day risk-free trial, and within just 2 weeks he's already generated 45 leads on autopilot and recruited 4 people into his primary MLM company…I am so proud of you, Bob!”
Us Versus Them stories build your value up in light of what your competition is doing.
“You are probably aware that we are in the “age of the guru…” These so-called “experts” are just out to take your hard earned cash out of your pockets. On tonight's webinar, we'll teach you the reach secrets to LMNOP because we're the good guys on your side, and they are just after your dollars.”